What a great deal!
Two mittens for $24!
Or should I just buy 1 for $15?
I often come across examples of cases where a corporate culture unintentionally reveals itself. What this poster tells me is that HBC staff probably suffer from poor project planning and can’t slow down to review their work, even before launching a campaign on one of the busiest shopping streets in the country.
If they’re that busy, why don’t they hire writers and editors to take care of these details for them?
This is a personal favourite – a great example of a retailer not stopping to think about how the customer will interpret the message. Some of you might think, “Who cares? Most people won’t even notice,” but I know that every time I see those mitts from now on, I’m going to have a negative association with them. This is not what most retailers hope to convey when launching a nation-wide charitable (sort-of) campaign!
More to follow!